Be Afro Latin Jazz sytlin’ with ALJA’s What’s More Important Than The Groove? (front) NOTHING! (back) T-Shirt!. It comes in different colors to suit your daily and special activity routines in either this relaxed fit. Our Tees are preshrunk 100% cotton (the ALJA Grey’s are between 90-99% cotton/10-1% poly) for easy care! Our music makes you feel good so let our T-shirts be there for you too!
The Groovin' line is based on the call-and-response game Arturo O'Farrill played with his sons, Zach and Adam (both award winning musicians in their own right). Arturo would yell out "What's more important than the Groove" and Adam and Zach would respond, "Nothing!"
Arturo's love for and curiosity of the rhythmic journey of Afro Latin Jazz's cultural influences drive the Groovin' line. Share the joy of Afro Latin Jazz's rhythm - tell the story and share the Groove.
